The festival, which will take place from March 13 to 18, offers a diverse range of activities. These include an incense offering ceremony at the Dien Bien Phu martyrs’ memorial temple, the launch of the National Tourism Year 2024 with a music extravaganza and a high-altitude fireworks display. There will also be a photo contest showcasing the beautiful Ban flower landscape, a showcase of traditional costumes from ethnic groups, an ethnic sports competition, an exhibition featuring cultural and tourism products, and activities to connect tours and travel routes.

Visitors to the festival can look forward to experiencing the rich cultural heritage of the northwestern mountainous region. There will be a market space highlighting local agricultural products, as well as traditional folk games such as seesawing, con throwing, stilt walking, blindfolded tag, and sack racing. Traditional folk songs, dances, and music, including the unique art forms of Then and Xoe performed by ethnic groups such as the Thai, Tay, Mong, Ha Nhi, Kho Mu, Xi La, Lao, and Xa Phang, will also be featured.

The festival, first held in 2014, carries special significance as it celebrates multiple anniversaries. These include the 70th anniversary of the Dien Bien Phu Victory, the 115th founding anniversary of Dien Bien province, and the 75th anniversary of the provincial Party Organization. Through the festival, the Ban flower, which symbolizes the identity of the northwest region and Dien Bien in particular, will be showcased. The festival aims to promote Dien Bien’s tourism brand and attract more visitors in the future.