Italian Ambassador to Vietnam Antonio Alessandro stated that the Italian Embassy in Vietnam strives to strengthen cultural exchanges between the two countries, especially in the fashion industry which is considered a strength of Italy.

“Áo dài Heritage-the culture of Tình thương” is a special project which fosters cultural exchanges and at the same time introduces Ao Dai – the traditional Vietnamese dress – to the world, as well as forging cooperation opportunities in the fashion industry, said the diplomat.

An Ao Dai collection featuring a total of 60 outfits created by Vietnamese designer Quang Hoa and Italian designer Maria Elena Di Terlizzi will be made under the project. 

The schedule will see two Ao Dai fashion shows take place every year during the five-year period. Performances will be held in cities which boast special cultural and heritage values around the world.

The project is being jointly organised by the Golden Heritage team, the Italian Embassy in Vietnam, and the Italian Chamber of Commerce in Vietnam with the aim of celebrating the 50th anniversary of mutual ties.