Italian Design Day (IDD), launched in 2017 by the Italian Ministry of Foreign Affairs and International Cooperation, is held in more than 100 cities around the world. Its main purpose is to promote the history and modernity of Italian design, share experiences and ideas with partners worldwide, and encourage the exchange of innovative practices and international cooperation.

This year’s theme of “Re-Generation: Design and new technologies for a sustainable future” is of great importance for our times as design can help reinvent the habitat and mobility of our cities by combining innovation and culture, technology, and sustainability.

In Vietnam, IDD 2022 is set to include seminars, exhibitions, and film screenings. On March 25, Hanoi University of Civil Engineering will hold an online seminar with the theme of IDD 2022 and its applicability in Vietnam with the participation of Architect Marco Lambri – Italian Design Ambassador in Vietnam in 2022 and Design Director of Piaggio Group. He will give an important speech on industrial design and transformation.

The conference will be livestreamed on the Facebook page of the Italian Embassy (www.facebook.com/ItalyinVietnam) as well as the Zoom platform.

In addition, other events will be organised in Hanoi, including a Vespa and Piaggio Design Exhibition (March 25-26, at Hanoi University of Civil Engineering) and a screening of the film "Enrico Piaggio – An Italian dream" (March 25 at Casa Italia, 18 Le Phung Hieu).

In Ho Chi Minh City, an exhibition of iconic objects of Italian industrial design will take place in the lobby of Caravelle Hotel from March 25-27, with the contributions of Piaggio, Eurasia Concept and Ly Gia Vien. In addition, a seminar on this year’s Italian Design Day and the importance of the design industry to bilateral trade relations between Vietnam and Italy will also take place at the Caravelle Hotel on March 25, with the participation of many speakers.