During the opening night of the 2024 Ho Chi Minh City Ao Dai Festival, models, artists, and participants presented 15 new collections of ‘ao dai’ – Vietnam’s traditional long gown – created by renowned designers.

They confidently walked down the catwalk to the tune of a specially composed song for the event.

In addition, beauty queens showcased national costume designs that had previously been featured in international beauty competitions.

Miss Universe Vietnam 2022 Nguyen Thi Ngoc Chau showcases a new ‘ao dai’ design during the opening night of the 2024 Ho Chi Minh City Ao Dai Festival, March 7, 2024. Photo: Thanh Hiep / Tuoi Tre

The Vietnam Records Organization, VietKings, officially recognized the event by awarding it the title of ‘The Longest-Running Ao Dai Festival in Vietnam.’

This prestigious recognition was given to commemorate the festival’s remarkable 10th anniversary.

In his opening speech, Nguyen Van Dung, deputy chairman of the Ho Chi Minh City People’s Committee, highlighted that the festival has become a prominent theme in numerous events across the country, serving as a cultural bridge between Vietnam and the world.

The Vietnam Records Organization grants the record of ‘The Longest-Running Ao Dai Festival in Vietnam’ to the 2024 Ho Chi Minh City Ao Dai Festival during the opening night on March 7, 2024. Photo: Thanh Hiep / Tuoi Tre

Dung proposed that the city continue to promote the event.

The 2024 Ho Chi Minh City Ao Dai Festival will conclude on March 17.

Consuls general from various countries and their spouses don new ‘ao dai’ designs during the opening night of the 2024 Ho Chi Minh City Ao Dai Festival, March 7, 2024. Photo: Thanh Hiep / Tuoi Tre

A model showcases a new ‘ao dai’ design during the opening night of the 2024 Ho Chi Minh City Ao Dai Festival, March 7, 2024. Photo: Thanh Hiep / Tuoi Tre

Singer Nguyen Phi Hung (L) and TV presenter Quynh Hoa showcase new ‘ao dai’ designs during the opening night of the 2024 Ho Chi Minh City Ao Dai Festival, March 7, 2024. Photo: Thanh Hiep / Tuoi Tre

Chairman Phan Van Mai (L) of the Ho Chi Minh City People’s Committee poses for a photo with the 2024 Ho Chi Minh City Ao Dai Festival ambassadors during the opening night, March 7, 2024. Photo: Thanh Hiep / Tuoi Tre

Chairman Phan Van Mai (R, 3rd) of the Ho Chi Minh City People’s Committee presents gratitude flowers to the 2024 Ho Chi Minh City Ao Dai Festival ambassadors during the opening night, March 7, 2024. Photo: Thanh Hiep / Tuoi Tre