Vietnam will join the 2022 ASEAN Tourism Forum (ATF) held from January 16 to 20 in Sihanoukville, Cambodia under the theme “A Community of Peace and Shared Future”.

An introduction to the forum. Photo: ATF 2022

The forum provides a platform to encourage collaboration between ASEAN member states and to promote the region as one destination, with diverse culture, cuisine and communities.

The ATF 2022 will have a series of major events, including the 25th ASEAN Tourism Ministers Meeting, the 21st ASEAN Plus Three Tourism Ministers Meeting, the 9th ASEAN-India Tourism Ministers Meeting, the 1st ASEAN-Russian Federation Ministers Meeting, the International Travel Expo TRAVEX and the ASEAN Tourism Award Ceremony. 

Among ASEAN Tourism Awards, representatives from Vietnam won four out of five categories, namely MICE Venue Awards, Green Hotel Awards and Sustainable Urban Tourism Awards and Clean Tourist City Awards.

ASEAN green hotel prize is awarded to Vedana Lagoon Resort & Spa, the Central province of Hue. Photo: Vedana Lagoon Resort & Spa

ASEAN Tourism Awards is annually held to honor and make contribution to the sustainable development of tourism destinations, high-quality tourism products and services.

TRAVEX, the largest professional international travel fair in Southeast Asia, is the main activity within the ASEAN Tourism Forum. 

The fair will draw a number of participants to introduce and sell tourism products in the region and world.  Vietnam takes part in the fair with a pavilion themed “Live Fully in Vietnam” hosted by the Vietnam National Administration of Tourism (VNAT), with the participation of a number of tourist destinations, travel companies, hotels and luxury resorts.

According to the VNAT under the Ministry of Culture, Sports and Tourism, ASEAN is one of the important markets and partners of Vietnam. 

In 2019, arrivals from ASEAN to Vietnam reached nearly 2.1 million, accounting for about 11.6% of the total number of international tourists to Vietnam. 

In 2022, the country’s tourism strives to welcome 65 million tourists including five million from abroad and 60 million in Vietnam, equal to 150% of the figure in 2021, generating revenue of VND400 trillion (US$17.65 billion).

The ASEAN Tourism Forum is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) as one tourist destination. 

Established in 1981, this annual event involves all the tourism industry sectors of the 10 member states of ASEAN including Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.