Busan to be Highlighted at 2023 Korean Cultural Festival

Hanoi residents will have the chance to explore Korean culture through a variety of activities, including sampling Korean cuisine, listening to K-pop music, learning how to make kimchi, and playing traditional games.


The Korean Cultural Road 2023 festival is sure to be an exciting event, taking place from April 22-23 at the Embassy of South Korea in Hanoi. It offers a unique opportunity to experience Korean culture, with a variety of activities to enjoy. From traditional Korean music and art performances to cultural workshops and classes, there is something for everyone at this amazing festival. Whether you’re a fan of Korean culture or just looking for a fun day out, the Korean Cultural Road 2023 festival is sure to provide an unforgettable experience. So mark your calendars and don’t miss this amazing event!

This year, the festival will emphasize the image of Busan as the city has launched a campaign to host the World Expo 2030. Visitors will be delighted to find the stone road area behind the Korean Embassy transformed with images of Busan’s Gamcheon mural village, creating a unique and enjoyable atmosphere for all attendees.

Visitors at the previous Korean Culture Road Festival. Photo courtesy of the Embassy of South Korea in Hanoi

The festival offers a variety of activities to promote Korean culture, such as food tasting, hanbok try-on, sightseeing, and traditional craft demonstrations. You can also learn how to make Kimchi, take part in a Korean culture quiz, and play traditional Korean games. Additionally, small and medium enterprises’ products are also highlighted.

The audience will be delighted to experience a unique art performance program and a qualifying round for the prestigious K-pop Lovers Festival in Hanoi. With this opportunity, attendees can gain insight into the exciting and vibrant culture of K-pop and showcase their own talents. Don’t miss out on this incredible chance to explore and celebrate the art of K-pop!

The first “Korean Cultural Road” festival was held in 2022, attracting thousands of visitors from around the world. To celebrate the upgrading of Vietnam-South Korea relations to a Comprehensive Strategic Partnership (December 5, 2022), the Korean Embassy is organizing this year’s festival on an even grander scale. With an array of activities and events that showcase the beauty of Korean culture, the festival promises to be an unforgettable experience for all those who attend. Attendees can expect to enjoy traditional Korean music performances, watch artisans demonstrate their craftsmanship, sample delicious Korean cuisine, and participate in exciting cultural activities. The festival also serves as an important platform to promote friendly exchanges between the two countries and to foster an understanding of the rich and diverse culture of South Korea. Don’t miss out on this special opportunity to immerse yourself in the vibrant culture of South Korea.

According to Ambassador Oh Young Ju, the stone road in the rear gate area of the Korean Embassy has become a captivating space in the eyes of the Hanoi people, a highlight in the public cultural diplomacy activities of the South Korean Embassy in Vietnam. The Embassy will be organizing more cultural exchange activities here to help foster a strong connection between the people of the two countries.

  An art performance at the previous Korean Culture Road Festival. Photo courtesy of the South Korean Embassy in Hanoi