A group of young students from the Diplomatic Academy of Vietnam have launched a project called Mot Food o Hue (One Food in Hue) to promote Hue cuisine.
Launched in October, the project aims to showcase the excellence of Hue cuisine to both local and international visitors to the Imperial City of Hue.
|Foreign tourists prefer the Mot Food o Hue app. Photo courtesy of the project
By indulging in Hue cuisine, visitors will discover the natural beauty, cultural identity, and people of this region, which contributes to the sustainable development of tourism in the province.
With this goal in mind, the students have organized various activities over the past two months to raise awareness about Hue cuisine and promote the culinary culture of the ancient capital using innovative approaches.
They have developed an AI chatbot named O Thuc (Miss Thuc), designed to assist visitors during their journey in Hue.
The chatbot can answer questions about Hue’s cuisine, culture, and tourism, and users are able to personalize its operation based on their preferences.
Since its launch in October, the app has received positive feedback from both local and international visitors for its assistance in finding dining options in Hue City.
In addition to the app, the students have initiated a contest encouraging participants to create short videos about Hue cuisine on TikTok and promote the AI chatbot on this influential social media platform.
Within two weeks, the contest received numerous unique video submissions, showcasing fresh perspectives and creative introductions to Hue cuisine from young participants.
During this time, the contest’s two hashtags, #Motfoodohue and #Annocungothuc, reached three million views on TikTok.
The students also organized five media tours across major cities, including Hanoi and Ho Chi Minh City, to promote Hue cuisine, spreading the Hue culinary experience throughout the country with the help of AI.
The project was introduced to the contestants of Miss Grand International 2023 in early October when beauty queens and their entourages from various countries visited Vietnam for the pageant.
The beauty queens expressed great enthusiasm for learning about the project as it helped them understand Hue cuisine and culture during their visit to the Imperial City.
Miss Grand Indonesia Ritassya Wellgreat, Miss Grand Canada Yuliya Scherban, and Miss Grand Germany Marie Kilomzo, among many other beauty queens, shared about Hue and the project with their international friends on their personal pages.
The success of the project is evident in the increased number of tourist groups from South Korea, the UK, Italy, Canada, and Spain who utilize the O Thuc chatbot to plan their dining experiences while in Hue.
“Hue is rightfully called ‘the nation’s kitchen’,” said Nguyen Duc Thang, co-founder of the project. “I believe that through innovative and unparalleled promotional methods, Hue cuisine will be better promoted,” he added.
“I am delighted to see more and more young people and international guests showing interest and love for Hue cuisine,” he continued. “This serves as the greatest motivation for our team to continue implementing impactful activities and further develop the project in the future.”