The Mid-Autumn Festival (15th day of the eighth lunar month or September 29 this year) is drawing near, and businesses are introducing unique collections of mooncakes that are not only delicious but also carry a cultural story.

In Hanoi, the mooncake market is vibrant with many collections inspired by the capital’s culture.

One of these collections is called Moonlight, inspired by the traditional lacquer painting “Autumn Moon Shadow” by artist Hoang Huu Van. It depicts a full moon night in August and the familiar images of the Mid-Autumn Festival.

The Moonlight collection features mooncakes stored in lacquer boxes made by artisans from Ha Thai Lacquer Village in Hanoi. The use of traditional colors in the packaging evokes a sense of nostalgia and brings back childhood memories of the traditional Mid-Autumn Festival.

Another collection, called Moonlight Symphony, is released by Hanoi Daewoo Hotel. It features vibrant colors and intricate mosaic art inspired by the essence of premium ingredients and a traditional recipe aged for nearly three decades.

Hyatt Regency West Hanoi draws inspiration from Hanoi’s culture and heritage, particularly the exceptional form of musical expression known as ca tru. They collaborate with artist Nguyen Duc Dai Duong to create an artwork entitled “Oanh vang ky ngo (Rendezvous of Beautiful Voices),” which showcases the harmony of poetry, music, and painting.

Sofitel Legend Metropole Hanoi presents a collection of six distinctive mooncakes inspired by the charm of the hotel’s century-old Metropole Wing. The mooncakes come in unique flavors and are presented in special gift boxes adorned with enchanting scenes of old Hanoi.

The Sheraton Hanoi Hotel’s Mooncake Collection is inspired by the traditional Hang Trong woodblock painting from Hanoi’s Old Quarter. It depicts a pair of carps chasing the reflection of the full moon on the water, symbolizing resilience, pursuit of good values, and prosperity.

The Swiss brand Davidoff Café also draws inspiration from the same folk painting to create a mooncake collection that combines tradition and modernity. The mooncakes are wrapped in traditional Japanese mochi and feature Davidoff’s signature tiramisu flavor.