The Capital Awakens: Hanoi’s Rising Demand for Luxury Hotel Stays

To entice visitors to Hanoi to experience the height of luxury during their stay, an array of four- and five-star hotels in the vibrant capital city have unveiled exclusive preferential policies.


On June 13, the Hanoi Tourism Department launched an exciting initiative to encourage both locals and tourists to explore and experience the city’s four- and five-star hotel offerings.

The vibrant and energetic nightlife of Hanoi. Source: Yeu Ha Noi Group

This initiative is a part of the department’s efforts to boost local tourism, which, despite showing signs of recovery, still faces challenges. According to Nguyen Hong Minh, Deputy Director of the Hanoi Tourism Department, one of the key issues is the lack of synchronization in the city’s tourist accommodation facilities, which has hindered growth and failed to meet the diverse needs of travelers.

“Hanoi currently has a deficit when it comes to hotels with over 1,000 rooms,” Minh pointed out. He also noted that the city’s restaurants, catering, and shopping facilities are developing but remain fragmented, lacking effective linkages to increase the value of tourism products. Minh further emphasized the need for travel businesses to invest in developing unique, typical products and strengthen their competitive position in the international tourism market.

Addressing the question of how to attract travelers to use accommodation services and extend their stay in Hanoi was a key focus of the program’s discussions.

Melia Hanoi Hotel – A luxurious accommodation option in the heart of Hanoi. Source: Melia Hanoi Hotel

Dang Huong Giang, Director of the Hanoi Tourism Department, acknowledged that while summer is not typically the peak tourist season, Hanoi is witnessing an influx of high-spending visitors, including international students returning home for the summer break. However, local hotels need to do more to appeal to this segment, through enhanced communication, promotion, and attractive programs.

To encourage tourists to explore the city’s hotels, the Hanoi Tourism Department is urging hotels to develop enticing packages and product offerings that cater to domestic tourists during off-peak periods. Additionally, the department is fostering linkages and cooperation between administrative agencies, associations, airlines, travel agencies, accommodation facilities, transport operators, and various service providers to ensure the synchronized development of Hanoi’s tourism products.

Leading four- and five-star hotels in Hanoi have already begun implementing tourism-boosting policies this summer. Santiago Cabre, General Manager of the Meliá Hanoi Hotel, shared details of their Mediterranean-style vacation package, offered at a special rate of VND3.9 million (US$150). “Our ‘Family Summer Break’ package offers a stylish and comfortable travel experience for the whole family to enjoy quality time together,” Cabre told The Hanoi Times. The hotel also hosts monthly culinary events, such as a Father’s Day Celebration and a Seafood Party, with promotions like “eat four, pay three” for early bookers.

The serene and tranquil side of Hanoi. Source: Le Duc Kim

Pan Pacific Hanoi Hotel is also joining the summer promotions, offering a 10% discount on room rates (averaging VND2,750,000 or $108), free room upgrades, and a 15% discount on food and beverage services. “2024 will be a year of rapid growth for Hanoi’s tourism industry,” predicted Christoph Marcel Strahm, General Manager of Pan Pacific Hanoi Hotel. He highlighted the 70th anniversary of the capital’s Liberation Day, falling on October 10, as a significant event that will attract a surge of domestic and international tourists. Strahm also emphasized the hotel’s focus on authentic Vietnamese cuisine, including popular dishes like banh khot and banh trang tron.

Sofitel Legend Metropole Hanoi Hotel – A historic and luxurious accommodation in Hanoi’s Old Quarter. Source: Sofitel Legend Metropole Hanoi Hotel

Other hotels joining the initiative include Sofitel Legend Metropole Hanoi Hotel, offering early check-in and late check-out for weekend bookings, and JW Marriott Hotel Hanoi, providing family vacation packages with additional services. Silk Path Hotel Hanoi is also participating with a 15% discount for summer vacationers. Dang Huong Giang expressed confidence in the initiative’s potential to boost tourism and meet the demands of residents and tourists this summer. The goal is to contribute to Hanoi’s tourism industry target of welcoming 27 million visitors, including 5.5 million international tourists, by 2024.

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